Green Investment Bank

Green Investment Bank

Client:
D8

 

As part of the Green Investment Bank brand development I was tasked with creating an illustrative style, which could be used to bring life to key facts and information in an engaging and ownable way.

Colour
The first step was extending the existing colour palette in order to incorporate light and shade within the illustrations.u0003 To add greater depth, subtle gradients were created between the shades of each colour.

Structure
The new colour palette was then used to build u0003a simple 2D illustrative style, utilising light and shade to create a sense of depth.

Rollout
A large selection of individual graphic assets were then created, to represent various green infrastructure projects.

Integration
A series of integrated illustrations were then created by combining individual assets. In their simplest form these were used to illustrate key facts across a variety of media, while a more complex hero illustration was also created for use on top level communications.